Woven Rebrand - core Collection
Woven Rebrand - core collection
In October 2022, after 30 years in the wholesale furniture industry industry, Selamat Designs, made the transition into the retail market. With this move, Selamat Designs officially rebranded as Woven to better reflect its core expertise in natural materials and its commitment to sustainable, heritage-inspired craftsmanship. The rebrand was a strategic evolution that reaffirmed the company's ethos of acting as "natural stewards" who create timeless, collectible pieces meant to be passed down through generations. The new identity, launched alongside a revamped website and fresh collections at the High Point Market, underscored Woven's philosophy that the home is a journey and that every design choice should mindfully impact the individual, the community, and the planet.
During this pivotal era, Justin served as the Director of Product Development (2016–2023), playing an instrumental role in shaping the brand's evolution and its core collections, such as the, core rattan, Ingrid and Healdsburg lines. Justin translated Woven's visionary ethos into tangible products by facilitating innovative designs and overseeing the sampling and manufacturing processes. Furthermore, his expertise in project management and vendor relations allowed him to seamlessly coordinate the logistics of bringing these intricate, handcrafted collections from concept to market, ensuring the rebrand's launch was both a creative and commercial success.
